The clothes make the man – this old adage has stuck around for so long because it’s true. You can tell a lot about a person by their clothes, and those clothes especially define someone when they’re a uniform.
When you see a soldier’s, fire fighter’s, or doctor’s uniform, you have a distinct and instinctual reaction that varies widely depending on your personal history with people wearing those uniforms. This psychological response applies to all uniforms, from the business suit to a lab coat or red collared shirt and khakis.
Uniforms in Marketing
A recent study found that uniform programs are more effective than advertising on Internet, TV, radio, billboards, Yellow Pages, and newspapers. The distinctive impressions people have seeing a professional working in uniform far outweighs any ad campaign. You can’t sell someone on an idea they can see themselves.
There’s no amount of marketing or advertising that will stop you from instinctually checking your speedometer when you see a police officer. They say to dress for the position you want, and the position you want your workers to be seen in is one of respect, efficiency, and capability.
Look at your favorite sports team – each team member wears a specific uniform that’s branded so you as a fan understand who’s doing what. If you don’t believe uniforms matter in branding, I welcome you to wear an Oakland jersey in the middle of Broncos country.
To be most effective, a uniform should be wrinkle-free with a great attention to detail. If any employees are resistant to wearing a uniform, remind them to be thankful that they don’t need to pick out daily, matching outfits. We’re certainly grateful.
In order to create the next iconic uniform, you need to start at the materials. Look for textiles in clean, typically solid, colors to create the base tops and bottoms. At this point, you should research uniform manufacturers to determine if what you want already exists or you need to build something from scratch.
Once the basic clothing is decided upon, it’s time to determine how to brand the uniform. Silk-screening, patches, and stitching are all common ways to affix company logos and other images to the clothing. It may even be necessary to add a stripe to the sleeves or pant legs.
When branding FR clothing, be sure to only use materials, threads, and dyes/paints that match the FR category and arc rating of the uniform itself. If you’re unsure how FR and arc ratings work, be sure to contact a FR uniform professional to find out the answer to your questions.
You don’t even need to work in a hazardous environment to create an FR uniform – these textiles can improve everyone’s safety.
Uniforms come in all sizes, shapes, and colors. More than any other clothing, a uniform defines peoples’ perceptions of each other. Your company’s uniform defines your brand more than the business card, logo, or any marketing materials. It’s the first, last, and only impression you’ll ever need to make on a customer.